Candlefish is a candle and retail store located off of King Street in Charleston. In addition to carrying a wide collection of candle brands, Candlefish carries over 100 different fragrances which can be explored in their scent library and mixed in their workshops. Fuzzco named the brand after the eulachon, a fish that contains enough oil to burn like a candle when dried.
Working with that imagery, we explored a variety of graphic styles stemming from Art Deco and classic Americana inspiration. Rather than limit ourselves graphically, the cohesiveness of all of the brand elements is defined by four spot colors.