Case Studies
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Vern's
Vern’s brand is rooted in simplicity with a strong preference for monospace fonts. ☺ With a heavy focus on small producers in both wine and food, we didn’t want anything to take away from that focus (except for a family photo here and there).
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Sea Forest
Sea Forest is the first in the world to cultivate Asparagopsis at a commercial scale, which not only holds promise for methane reduction, but also carbon sequestration, helping combat ocean acidification.
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Jackrabbit Filly
Jackrabbit Filly proudly serves “heritage-driven New Chinese American cuisine.” While focusing the restaurant’s identity primarily on the rabbit and horse, we’ve been introducing the full suite of animals with each Chinese New Year
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Second State Coffee
Now boasting four locations across Charleston and proudly roasting their own coffee, the Second State rebrand features a caffeinated owl and top-notch type choices that boldly grace their signage and packaging.
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Seaborn Oyster Co.
From 2016 til about 2021 I moonlit as an oysterman with Seaborn Oyster Company, harvesting and shucking singles from wild clusters growing on the oyster reefs off of Breach Inlet, South Carolina.
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Pink Bellies
What started as a refresh, led to a complete re-haul of the brand featuring a food-drunk pig. 🐷 Thai brings a whimsical approach to his menu and we wanted to reflect that in the brand using a heavy dose of illustrations set against a LOT of pink.